Updated On: 21 January, 2011 01:58 PM IST | | Agencies
If you're trying to quit smoking, it's probably best to switch off the TV and avoid watching films, a new study suggests. Previous research has reported that watching actors puff cigarettes on screen (Mad Men anyone?) triggers cravings in smokers, but a new study published January 19 points to why.
If you're trying to quit smoking, it's probably best to switch off the TV and avoid watching films, a new study suggests. Previous research has reported that watching actors puff cigarettes on screen (Mad Men anyone?) triggers cravings in smokers, but a new study published January 19 points to why.

According to the research, watching actors smoke cigarettes activates the part of the brain that plans hand movements in smokers, such as movements required for lighting up and taking a drag.