Planning a party but you haven’t managed time well enough to cook for big numbers? Worse, the neighbouring restaurant’s food rates have hit the roof and you’re on a budget. Life just got easier for such case studies. All one needs to do is log on to order food by the kilo, on the newest e-commerce site for takeaways, Bombay Belly.

Conceptualised by 45-year-old Gautam Gupta, Bombay Belly specialises in home-delivering Indian vegetarian and non-vegetarian food by the kilo. Gupta, who was based in Hong Kong had to return to the city after being impressed by its burgeoning e-commerce sector. “I was toying with the concept of starting an e commerce company.