Salonee Sanghvi’s love for theatre began as a child when she watched musicals at St Andrews Auditorium, Bandra, with her family. “But then there was a vacuum,” says Sanghvi. “I couldn’t go for plays that often because I always had to beg someone to come with me.” Meeting people with the same problem led to Sanghvi, an equity analyst, creating It’s Showtime, a club for theatre lovers in Mumbai.

A club event is held once in every three weeks. Sanghvi selects a play for the members to attend based on intensive research. After shortlisting a few plays, she puts up a poll on the club’s Facebook group and leaves it to popular choice. After the play has been selected, she buys tickets in bulk for all the members who confirm their attendance. Apart from this regularly scheduled event, members often post about plays they’re going for with other members being free to tag along. Since the club is based on an online medium, Sanghvi prefers to err on the side of caution.