For skincare enthusiasts and those who have recently joined the self-care bandwagon, face masks have been a topic of discussion for quite a while now. In addition to other skincare trends including multi-step daily routine and applying essential oils, using facemasks with different formulations for dewy and glowing skin have also gained traction in the recent years.

According to the report Face Mask Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027), the face mask market is expected to register a CAGR of 6.46 per cent over the next five years, while Asia Pacific held the largest share in 2021. Whether it is the influence of other Asian trends such as the Korean or Japanese methods or an impact of the social media lifestyle influencers, there is surely a shift from the traditional multani-mitti or turmeric and sandalwood-powder face mask to other diverse products catering to skin-specific needs and are commonly available in the Indian skincare market.