Mothers Against Vaping on Tuesday announced that former footballer Bhaichung Bhutia will support their cause of combatting the promotion of new-age tobacco devices among Indian children and youngsters.

Bhutia's endorsement adds substantial weight to the cause of Mothers Against Vaping, it said. The group is a united front of concerned mothers that aims to combat the promotion of e-cigarettes, vapes, electronic nicotine delivery systems and heat-not-burn products among Indian youngsters. The group said, "His (Bhutia) involvement is anticipated to amplify the impact of the cause, shedding more light on the escalating problem of new-age tobacco device usage among the country's youth."