As the beauty and cosmetic industry evolves, many new skincare, haircare and hair styling products continue to flood the market. However, the safety of some of these products has come under scrutiny, in view of their potential health implications.

A study conducted by National Institutes of Health (NIH) and published in International Journal of Cancer in 2019 had revealed a concerning association between the use of permanent hair dyes and chemical hair straighteners and an increased risk of breast cancer.