To harness youth and ensure their health and well-being, Condom Alliance - a shared value collective of condom market players and other stakeholders to improve the well-being of young people in India, launched India's first ever Condomology report. Condomology stands for Consumer Condom Psychology and aptly describes the context and focus of the report that offers an understanding of the consumer psychology and attitude towards the use of condoms, while demystifying the misconceptions and other barriers to use.

A nation with 50 per cent of population under the age of 24 and 65 per cent below the age of 35 years of age, 78 per cent of young male between the age of 20-24 did not use a contraceptive with their last sexual partner- according to National Family Health Survey - 4 (NFHS - 4), indicating the need to urgently address an imminent crisis in reproductive and sexual health. Increase in the number of unplanned pregnancies, unsafe abortions and the rise in the number of STIs serve as a significant barrier for achieving the nation's goal of sustainable development for the youth.