From Harry Potter to the latest, the mega billion author has been the stuff of a fairytale story, marketing mechanics and a put-downable by Goodreads (think, Casual Vacancy). So when worldwide, the trumpet of the times -- Twitter, heralded a mystery beyond the detective novel that she had penned, readers of all sizes and callings pounced on escalating the sales’ figures unravelling the Rowling bestseller touch.

Author with the pseudonym: JK Rowling PIC COURTESY/GETTY