Everyone loves receiving gifts, but finding the perfect gift for your loved one can be quite a task. You never know what they might keep with themselves for years to come or what goes to the maid’s house. Say What helps create the perfect gift that isn’t run-off-the-mill and is customised to suit the receiver’s preference.

Started by 26-year-old Jyoti Ahuja, Say What specialises in custom-making gifts that could range from coasters to books starring the recipient. “I would create such gifts for friends and family; that’s how it began. When you give someone a gift based on what they are passionate about, it stays with them for a lifetime,” believes Ahuja.