Introducing Marathi-reading audiences to international bestsellers — that was Anil Mehta’s main aim when he began publishing translations in 1985 at Mehta Publishing House, which he founded in Rs 76.

His son Sunil Mehta, who now looks after Mehta Publishing House, has the same view. “We want to introduce our Marathi readers to new stories and new concepts, which are different from Marathi literature,” he says. Till date, they have published over 700 titles altogether, including self-help, fiction and medical literature. “Around 30 to 35 per cent of our titles are translations. The rest being original titles in English and Marathi,” adds Mehta.