Indian eye hospital chain Dr Agarwal's Eye Hospital has roped in Sachin Tendulkar as its new brand ambassador to promote eyecare wellness.

The hospital has been performing free eye surgeries on 100 patients annually under its ‘100 Centuries, 100 Patients’ programme — a tribute to the cricketing legend. This is in addition to the two lakh surgeries performed in a year while serving two million patients annually.

The collaboration commenced with two television commercials that were well-received by the masses. The first advertisement play’s on one of Sachin’s biggest fan confusing him with his lookalike only for the real Sachin to step in and save the day for his fan. In the second advertisement,  The Master Blaster is paired with the renowned Australian cricketer Glenn McGrath, which evokes the nostalgia of the 1990s for cricket fans.