In India, approximately 60 per cent of the population still depends on agriculture for its livelihood, yet at many levels, farmers, especially small farmers, do not get a fair deal for their yield. In order to set things right, Shop For Change Fair Trade, a not-for-profit company, established in 2009, has taken upon itself to ensure fairer trade for small farmers, so they are able to secure their future and live a more sustained lifestyle.

“Four to five years ago, we decided to create a fair trade market within India. To implement our idea we started deliberations in 2007 and were formally incorporated as a fair trade company in the beginning of 2009. We made cotton our first certified product for Shop For Change,” shares Jaishankar M Talreja, COO of Shop For Change Fair Trade. He adds that brands source cotton from farmers who work under Shop For Change so that those farmers can get a fair deal for their products.