When the first editions of gay magazine "Fun" arrived at his stand in New Delhi, Ram Naresh displayed it discreetly to avoid giving offence -- but customers have ensured every month is a sell-out.

The glossy publication, launched in July, combines pictures of young models posing in underwear with articles on what to wear on a swingers' date, explicit sexual problems, and the latest cars and gadgets. "We consistently run out of copies," said Naresh. "I will have to order more as there's enough of an audience for magazines like these."