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Go for silver

One million adult diapers in a month and five lakh applications for retirement homes across the country ufffd that's how mind bogglingly large the market is for specialised products and services for senior citizens in India. Little wonder then, that manufacturers are waking up to the potential of a hitherto-untapped sector

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The market for aging has finally come of age,” says Dr Sheilu Sreenivasan, founder president, Dignity foundation, an NGO that works for senior citizens. Sreenivasan, a social entrepreneur, was busy finalising plans and blueprints for the second and third phase of her retirement township project — Dignity Lifestyle, when we met her at the first phase of the township at Neral on a rainy Thursday afternoon.

Alan Chatterjee
Alan Chatterjee, who stays at an apartment at Dignity Lifestyle in Neral enjoys gardening at the retirement township. Pics/ Sameer Markande

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