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He has changed the way you'll listen to music
Updated On: 29 September, 2009 09:03 AM IST | | Janaki Viswanathan
T-Series chairman Bhushan Kumar would rather have you listen to AR rahman tracks from the film blue, on a pen drive than on a cd
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T-Series chairman Bhushan Kumar would rather have you listen to AR rahman tracks from the film blue, on a pen drive than on a cd
Giant posters of Kajarare, Kites, Wanted and of course, Blue (the reason why we're here), stare at you from the walls of the T-Series studio in Andheri. In his plush office, Chairman Bhushan Kumar waits with the just-released pen drive and MSD card for forthcoming release, Blue. The AR Rahman soundtrack is one of the first to be officially launched on a pen drive and MicroSD card. Kumar admits that the format isn't new. "What's new is our concept of preloading songs, music videos, wallpapers and screensavers, and selling it as a product."
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