All Adman Sanjiv Shah wants is that you attend the one-of-its-kind Silent Olympiad and prove that you care about the world, by doing more than attending candle vigils

Expect something out of the box from Sanjiv Shah, a man who is "almost 400 films-old" in the advertising industry, when he decides to get you involved in a sporting event for the hearing impaired. Why would you care for the hearing impaired? That's exactly what his video highlights. So what if he resorts to using expletives to get your attention. Shah is a member of Round Table India, an organisation that's been organising the Silent Olympiad, a sports meet for the hearing impaired, for the last 32 years. While they've kept the event low-key for so over three decades, they are now keen on sensitising more Indians on issues the hearing impaired face.u00a0