"When I was a kid, I remember a TV serial called Chunauti. It was trying to raise awareness against drug abuse. The Archie comic series that I read around the time also carried messages like, 'Say No To Drugs'; I felt these were redundant messages. But, when I went to college and later to work, I realised they were a regular part of the world around me," shares spoken word artist Ramya Pandyan, who goes by the name Idea Smith.