On August 31, blogs (PSFK, BBH Hive) were abuzz about the power of "behavior change" and Dr. BJ Fogg, the director of Stanford University's Persuasive Technology Lab behavior grid, which is used to alter habits for health, commerce and the environment.

Fogg, a Fortune magazine "2008 new guru you should know," designed the online Behavior Wizard to help you pinpoint a habit you would like to stop, increase or decrease with a series of steps (Dot - one time, Span - specific duration of time, Path - now and forever) to achieve your goal by "removing the trigger, reducing the motivation and the availability."