Wine, a much-loved beverage across the world and a popular accompaniment with food, has not quite been able to win over Indians fully yet. But experts feel it is waiting to explode as a lifestyle product - if priced right.

Just over a million cases of wine are sold annually in India -- a country that loves its beer and whisky, which together account for as many as 373 million cases. Even beer that at times is paired with wines accounts for 140 million cases.