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New Delhi: The time spent on smartphones has gone up considerably in the country, surpassing the time spent on any other media including TV, a report revealed on Wednesday, adding that Indian women are now more engaged on smartphones than men, watching YouTube and playing games.

According to the report by the Mobile Marketing Association (MMA), in association with market research firm Kantar IMRB, an average consumer spent three hours per day on their smartphones -- an increase of 55 per cent from 2015 -- in 2016.