Apple CEO Tim Cook speaks about the new iPhone X during a media event at Apple's new headquarters in Cupertino, California on Tuesday.  AFP PHOTO

Even though premium segment player Apple has moved a notch up to the "super premium" category with the iPhone X, its bid to grab a bigger chunk of the Indian market won't be easy, with the popular Samsung Galaxy S8 firmly in place and the Galaxy Note 8 set for a massive landfall.