Mahima Mehra has been carving cool craft out of paper made from elephant excreta for 15 years under her brand, Haathi Chaap. iTalk tells you why you should be grabbing that hand fan rather than twitching your nose

Don't twitch your nose; we are not on a pong song. A trip to a quaint workshop tucked away in the dusty bylanes of Okhla, Delhi, brought us face-to-face with Mahima Mehra, an unsung, unusual rainbow warrior. She has exemplified the best in best-of-waste management with her brand Haathi Chaap, but is far from interested in media hype. "No pictures, please," she requested, before we managed to persuade her. The Lady Shri Ram College for Women alumnus takes pride in converting elephant poo paper into cool maal. Clocks, journals, hand-fans, souvenirs and play-things like gulel and pitthoo crowd this crap-italist's world.u00a0

How in the world does working with potty paper give you jumbo-sized joy?
Even as a kid, I wanted to do my bit for the earth. It started out with handmade paper packaging services, then graduated to poop. The exports are a success; people appreciate and value the art, and villagers involved in the production process get their share of the moolah. That's enough to feel good about.u00a0u00a0u00a0