Wonderful Pistachios, grower and processor of pistachios and distributor of California Pistachios in India, released the findings of a new global study that sheds light on the snacking habits of urban Indians. The study, commissioned with Material, a global research consultancy, which included 10 countries and over 12,400 respondents, revealed a new behavioural trend that urban Indian consumers prioritise nutrition over taste when it comes to snacking. This growing preference for healthy snacking emphasises the importance of good nutrition for overall well-being. 

For the Indian market specifically, the study delved into the snacking habits of 2,415 shoppers across six Indian cities, which represented a population of approximately 35.9 million consumers. Remarkably, a majority of urban Indians (58 per cent) reported basing their food purchasing decisions on nutritional benefits more than taste, exceeding the global average of 52 per cent. Delhi and Ahmedabad lead with over 60 per cent of urban shoppers preferring nutrition in their food. Bengaluru and Chennai follow closely, indicating a nationwide shift towards smarter snacking preferences. In India, Millennials and Gen Z are leading the charge in health-conscious purchasing decisions, with more than 83 per cent of consumers in these age groups reading nutritional labels before buying.