In 1998, Shirin Merchant started Canines Can Care, an organisation dedicated towards canine-related activities in India. Structured on reward-based methods of dog training and behaviour, the organisation was involved in training of civilian search and rescue dogs, canine behaviour counselling, training and behaviour courses, and publishing India’s dog magazine -- Woof! They also pioneered the concept of assistance dogs in the country, who can aid the physically challenged by performing tasks that are physically demanding.

Canines Can Care trains dogs for different tasks, one such dog seen fetching a phone