Being married to an energy engineer rubbed off on Abhishek Jain who launched Bijli Bachao (.in) in February this year with his wife, Manisha. The website offers various tips that help people save electricity in their homes and consequently lower their bills. “Similar initiatives in India are geared towards industries since they’re the biggest energy consumers,” says Jain. “You might think that saving electricity in residences may not add up to much, but the cumulative impact is large. That’s why we decided to start something at an individual level.”

Bijli Bachao founders Manisha and Abhishek Jain. PIC COURTESY/ Abhishek Jainu00a0