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Slow and steady, still in the race

When was the last time you picked up a greeting card for Diwali? You may believe that the era of cards is obsolete in an IM-happy world in which people wish each other on Facebook, but card manufacturers don't think so. Why else would a 33 year-old card company go in for an image makeover as it did earlier this year? Phorum Dalal takes a closer look at the changing moods of the 'social expressions' industry

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Twenty one year-old Stacy Fernandes loves the smell of paper, especially when it comes in the form of a red or pink envelope, which carries a heartfelt greeting card on her birthday, a festival, or Valentine’s Day. “Greeting cards are the customary way to send your love, congratulatory wishes and to keep in touch with loved ones. When you personally give or post a card, the effort you’ve taken to select the perfect words and design show,” says the Marine Lines resident, who works as a communications executive.


Stacy Fernandes, a PR executive, loves to buy cards for special occasions. She scours through the greeting cards collection at Archies Gallery, Santacruz. Pic/Atul Kamble

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