Brands!
Life outside Facebook ‘likes’ and ‘fans’
Yes, ‘likes’ and ‘fans’ on Facebook gets the brand manager a promotion, but these are extremely fickle metrics that any brand with a decent budget could acquire. I wish 2013 is the year when brands start asking the value of these likes and fans. For example, some brands have began integrating their CRM systems with their Facebook fan base. The overlapping set of people are perhaps the real super-fans who straddle two worlds — offline and online — and seem to put a meaningful spin to all those Facebook numbers!