A new global study has found that Indian consumers are seeking nutritious snacks as part of a healthy diet. 

The study, conducted across 10 countries with more than 12,400 respondents, found that 58 per cent of urban Indian consumers now prioritise nutrition more than taste when it comes to purchasing snacks—above the global average of 52 per cent. This growing inclination is especially prominent in cities like Delhi and Ahmedabad, where more than 60 per cent of consumers base their food decisions on nutritional value.

Commissioned by Wonderful Pistachios, the global grower and processor of California Pistachios, it has revealed a significant shift in India’s snacking culture.