Twitter 101 by Baba Sehgal — take the first controversial object that comes to your mind, find a rhyming word, and turn it into a “rap”. To illustrate, let’s start with ‘kisses’. What rhymes with ‘kisses’? Mrs! That’s right. So. Someone who kisses a lot must not be a Mrs, right? Perhaps we can use this rap to make a poignant statement on the stateu00a0of affairs as they are, no pun intended.

Resulting tweet — @OnlyBabaSehgal itni karti ho tum kisses, kya prefix hai tumhara miss ya mrs ??u00a0Welcome to the firebrand of Twitter marketing championed by the likes of Sehgal, Kamaal R Khan, Sherlyn Chopra and Poonam Pandey, characterised by risqué, over the top tweets that are so bad that they’re good.

The good, the bad, and u00a0the naughty
Take Sherlyn Chopra, for example. Known now as India’s first Playboy Playmate, Chopra’s claim to fame was minor roles in B-grade Bollywood movies, until Twitter allowed her the kind of fame otherwise denied to her. With 1,32,526 followers who either vilify her or praise her to the high heavens, Chopra has used Twitter to her benefit by saying, or showing, things that no one could’ve imagined. These include naked pictures of her from a Playboy photoshoot, and a recent tweet where she admitted to having sex for money.

Pandey, on the other hand, rose to notoriety when she announced that she would bare all if India won the World Cup — a promise she is yet to fulfil. In the meantime, as she makes up her mind on when she’d like to undo the string bikini, however, she has used Twitter to keep her audience just titillated enough. u00a0Pandey creates hashtags, like #bathlikePoonamPandey (which she claims trended worldwide) and releases one picture of her at a time, with foam strategically covering all that needs to be left to the imagination.

There’s no strategy behind it, she says. She does whatever feels right at the moment, even if it means setting up an elaborate photo shoot in
a bathroom.u00a0“When you love something a lot, when you think about something 24/7, you automatically know what to do,” u00a0she says.u00a0And it does seem like she knows what to do. Her Twitter account, created two years ago, has 2,93,883 followers, and her bio screams “THE MOST DOWNLOADED MODEL ON THE INTERNET”. u00a0“I release the pictures one at a time because you have to do it slowly,” she confesses. “Otherwise, how will it u00a0catch fire?”

She puts up at least 2 to 10 pictures in a day, depending on her work schedule, each accompanied by a blatantly suggestive tweet — @ipoonampandey: the only way to keep my b**bs this big is to stay the size I am ahahaha… u00a0Not yet 21, Poonam has understood Twitter and how to use it to her advantage at a very young age. Either that, or she’s got a damn good social media handler. “I click pics like that because my tweethearts like them,” she says. “After that I don’t have to do anything to get comments and retweets. They just happen.”