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Tata Tigor launch: Is it time to kill the Indigo?

<p>Tata Indigo is doing long term damage to the image of Tata Motors</p>

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If you do not change with time, the time will most likely change you. It's the same story with Tata Motors who were once on top of their game with prudent utility vehicles like the Safari and the Sumo in its portfolio. However, banking on the same products for years and bringing in mild facelifts of its cars, its market share reduced to mere single figures. A couple of year back, the automaker's India portfolio revolved around cars such as the Indica, Indigo or the (in)famous Nano. The Indigo, in particular, was not always a sub-4m car. It was a 'complete' sedan with a proper boot until the historic decision to give excise benefits to cars under 4m was taken in the 2006 Union Budget to make India a global small car manufacturing hub. This decision completely revolutionised the Indian automotive industry forever.

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