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Test tube success: The return of the pop music video

Viral marketing is the flavour of the season, and while films and business entities are benefitting from this strategy, one genre within the music industry that is witnessing a slow and steady revival riding on this, is the pop music industry. Today, artists are uploading their music videos on Internet sites like YouTube to make full use of its canvas

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It seems like ages since Pop artists like Alisha Chinai and Sunita Rao inspired a whole generation with their songs in the 1990s. The music video stirred huge interest and many remember the magic that videos like Made In India and Pari Hoon Main created. There were many others that were aired on prime time television, helping the Pop music culture and the music video industry to thrive and feed off each other.


Alisha Chinai’s Pop music video Made In India was a monster hit on music television channels in the 1990s

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