“A social worker who was working with Parel’s Tata Memorial Hospital once told me that cancer patients find it that much more difficult to locate platelet donors as compared to blood donors.

Also, they end up spending way more money on getting platelets,” admitted Khushrao Poacha, who as of today has over 20,000 blood donors listed on his website, Indianblooddonors.com. This realisation inspired him to start Plateletdonors.org, an SMS helpline service, that connects platelet donors to patients who need platelets. The service, which started about two weeks ago, has about a 100 registered donors, already.