Walk into his Goregaon home, which he shares with his roommate, and you know 23 year-old Mayank Jain is a hardcore music buff. His room has two black-coloured guitars — one acoustic and one electric — and a didgeridoo, which is an Australian brass aerophone. A stack of books on music is led by Break on Through, a biography on Jim Morrison, and a Radiohead poster claims one wall. In May last year, when Mayank was listening to Silk Route on the Internet and decided to purchase an album by the band online. Nowhere did he find a site that sold the album. That’s when the idea of a pro-artiste site came to his mind.

Mayank Jain poses with his instruments, the didgeridoo and guitars. PIC/Nimesh Dave