“This is more better”, “Cheater cock” and “Puppy shame” —there are a few terms and phrases that are distinctly Indian and are used prolifically by many. Taking a cue from that, Chumbak and Samosapedia, have launched a Youtube video to announce the arrival of their new products under the umbrella of Things Indians Say.

“Before we had Things Indian Say, we had You Know You’re An Indian. That was a line of products which was quite a success because people identified with the text and the illustrations that were intrinsically Indian. It prompted us to think that just as there are things that Indians do, there are unique things that Indians say as well. Based on that we decided to work on Things Indians Say,” says Vivek Prabhakar, founder of Chumbak.