Those who follow self-taught yoga instructor Natasha Noel on Instagram, would be aware of one thing — there is zero pretence in how she leads her life. While her Instagram feed, where she has close to 1.65 lakh followers, is inundated with back-bending stretches and acrobatic feats that would put anyone to shame, it is also the place where she has found “a sense of liberation”.

At 25, Noel speaks with brutal honesty about being sexually abused as a child, surviving a knee-injury, fighting weight gain and cellulite woes — an everyday constant — battling depression and discussing the importance of body positivity, in her posts. It’s among the many things that brought the Mumbai girl to viral fame, making her a coveted brand in the digital space. Today, leading sports and fashion houses eye her for advertising their products in her feed — albeit subtly. Their assurance of her worth comes from the steady likes, followers and rampant comments she receives.