Updated On: 14 October, 2012 11:26 AM IST | | Phorum Dalal
Divya and Tejal Pandey,who founded Waat Eet Ees in May this year, have worked closely with Warli artists to develop contemporary Bollywood and yoga-themed umbrellas, and Bidri earrings with smileys
They met through common friends a few years ago and in May they sat for a brainstorming session about doing something in the field of Indian handicrafts. “Tejal is a professional photographer, while I am an MBA graduate with experience as a research analyst,” says Divya Pandey, a resident of Mulund.
They have developed two distinct products — umbrella with Warli art prints and Bidri earrings. “Warli artists stick to traditional motifs and we wanted to create something contemporary, more urbane using this artform. We created Bollywood and yoga themed designed and worked with Warli artistes to develop the final product,” says Divya.