The character we should identify with being The Incredibles’ Elastigirl, the Parr family mother. Blessed with superhuman strength to rubber-bend, she packed the screen with power. “She’sh jusht like Mummy!” lisped an excited toddler two rows ahead in the cinema hall.

I strained to hear my 10-year-old sitting beside show similar recognition. In vain, as it turned out. Which woman is worshipped on home turf, I consoled myself.