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Wisdom of the crowd
Updated On: 09 June, 2013 10:22 AM IST | | Kareena N Gianani
They know you spend most of your leisure time on social media and want to give and ask for opinions frequently. Over the past few months, social commerce, a branch of e-commerce that enables users to involve their social network while making buying decisions, is fast taking off in India. Kareena N Gianani meets the entrepreneurs who make this space vibrant, ambitious and safe
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SellMojo
Big idea: SellMojo is India’s first Facebook store, which allows a merchant to create their store on the social networking website. This is different from creating a fan page for your business - apart from hosting your FB store, SellMojo also enables payment gateways and other logistics for the merchant.
(L-R) Web developers and co-founders of the Facebook store, SellMojo, Anuj Garg, Nameet Potnis and Anant Garg. Pic/Madeeha Attari
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