World No Tobacco Day is tomorrow. After you recover from this X-ray of what you consume every time you light up, there’s more below that will make you think twice before you buy your next cigarette. Imaging/Amit Bandre. Information courtesy: empowerwellness.org

How advertising campaigns stub the butt

Important points for anti-smoking campaigns
Communication must attempt to understand its target audience and their attitude and behaviour towards the brand or category and create stimulus to influence that behaviour to more desirable behaviour. Good advertising is all about changing human behaviour and creativity is all about understanding the triggers and motivations or venerability to affect change of behaviour. Public Interest advertising is no different.