Saurabh Timochin’s Kreative Reef: A Booming Ecosystem for Creative Minds

Be it exceptional marketing ideas or effective business solutions, creativity can come in handy at any stage

Creativity and innovation are two of the most valuable elements in any entrepreneurial undertaking. The creative bent of mind helps an entrepreneur come up with novel business ideas to identify and fill gaps present in the market. At the same time, entrepreneurial creativity has a greater role! It not only helps in initiating the business but also defines how the business grows and evolves over time. High levels of creativity help an entrepreneur in every step of his or her business journey. Be it exceptional marketing ideas or effective business solutions, creativity can come in handy at any stage. Having identified this need for creativity in a successful businessman, Saurabh Timochin, a professional marketer, decided to help young minds nurturing their creative minds through Kreative Reef.

Being a marketing and branding professional himself, Saurabh has always held creativity as a major driver behind his career growth. Even as a child, he used to like expressing things through art or creative writing. This fascination eventually shaped his mind as he matured and he decided to focus his time in creating avenues for young leaders to find their purpose in the world through creative thinking. As a result, his page Kreative Reef started its journey in 2018.

However, in the 3-years of Kreative Reef’s journey, Saurabh had to face a lot of obstacles to even make his venture noticeable to his audience. Balancing between a full-time marketing job and managing a creative venture demands quite a lot of effort. What kept Saurabh going is his undaunted spirit and resilient outlook. Utilizing his passion for creation and management skills, he eventually learnt how to work with the Instagram algorithm which allowed his content to achieve greater reach. His dream was to support and inspire people in their success journey and his creative content made it a reality.   

Saurabh has always lived with an urge to express complex ideas in a simple manner. This approach of this brilliant mind has made Kreative Reef stand out in an era of excessive competition and meaningless content. Delivering complicated ideas in an audience-friendly and catchy way was never easy and it made the task execution quite challenging for Saurabh. But, with his level of creativity, he was able to develop as many as 8 posts in a single day. The sole goal of his venture is to guide young minds to utilize their creativity talents commercially and meanningfully. His motivational content has no doubt helped a lot of individuals in their self-development process.

Talking about Kreative Reef, he shares, “Initially one thing which used to worry me was the growth and engagement of my page, but eventually I realized that it's not the part of the game, He went on to quote “The race is long and in the end its only with yourself.” Saurabh focuses on building his brand slowly and sustainably with the goal of his content to connect with people at a deeper level. The main goal and inspiration of this page are to be the guiding light to the other people out there who are similar to me. “I would love to be a facilitator in helping people to figure out how to make their creative talent commercially viable and to help inspire them to find confidence in their own dreams and beliefs”, he adds.

Saurabh, an MBA in Management and Economics, also has a keen interest in human behavior, psychology, mental health, well-being, scuba diving and spirituality, which helps him with keeping his creative zeal alive. As a successful business owner, he keeps his business ethics at the top of his priority list and strives to convey his message in the most credible way. Currently, his goal is to establish Kreative Reef as a benchmark for creative thinking. With this goal in mind, he is working tirelessly to develop a team of highly valued individuals to maximize the channel’s social engagement. Looking at the level of his hard work and talent, it can be estimated that Kreative Reef will soon emerge as a vibrant ecosystem that nurtures and uplifts creative thinking and conviction.

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