After thorough research, the entrepreneur zeroed down to launch supplement products for all fitness enthusiasts
Suhel Vats
To grow in life on professional grounds, you need to put energy into things you have never invested in. In other words, stepping out of the comfort zone is necessary to learn something new and challenging. While it remains an important part of every entrepreneur’s journey, not everyone dares to take risks. Suhel Vats, a well-known name in the fitness industry took that risk despite having a secured job in a tech company.
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Well, you might have heard about the brand ‘Big Muscles Nutrition’. It was coined by Mr Vats in 2009 after he left his private job in a tech company. Suhel who holds a B.Tech degree in Computer Science did not find it fascinating to work under somebody. To get started, he worked for two years in a private company. “I was always clear about my life goal. I wanted to create a brand, and not work under one”, said Mr Vats. With the ever-growing demand for health and fitness, Suhel deep-dived into the wellness industry.
The opportunities were many so was the fierce competition in the market. After thorough research, the entrepreneur zeroed down to launch supplement products for all fitness enthusiasts. In the initial stages, the food supplement brand had minimal growth, but with time, the demand for products increased drastically. “I believe movies and celebrities have had a great impact on people’s mind. To build a rock-solid physique, supplements play a pivotal role, and that’s where the idea of launching supplement products came into existence”, he added.
Maintaining consistency of providing quality products, ‘Big Muscles Nutrition’ has won the audience’s trust. Its products include whey proteins, mass gainers, amino acids, pre-workout essentials, creatine, fish oil, vitamins, protein bars and many other post-workout products. The supplement products are registered by the FDA and approved by FSSAI. Besides this, Sushil Kumar who has been a reputed name in the fitness industry has endorsed the products in the past. Since 2018, Bollywood star Ranveer Singh is the brand ambassador of the company.
Today the company has nearly reached a net worth of Rs 500 crore, and it is touted to grow in the coming years. Cherishing the good old memories, Suhel Vats stated that the risk of not having a job was indeed a blessing in disguise. “I feel fortunate that I took such a bold step. When I look back today, I only have gratitude within me”, he stated. Well, Suhel’s passion and business mind has indeed helped ‘Big Muscles Nutrition’ become a reputed supplement brand in the market. Through its unique marketing strategies, the brand has become a global name in the fitness and wellness industry.
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