The sunny island city of Mumbai is about to witness a cleaner Mithi River bank. In an attempt to reverse the ecological degradation of Mithi, Beach Please, a youth-led community, is uniting to cleanse the riverfront today at the Mahim Causeway Slope. Led by Malhar Kalambe, 25, the clean-up drive is part of a bigger mission that was born in 2017.

As the festivities of Ganesh Chaturthi came to an end in 2017, college goer Kalambe noticed how deeply pollution has penetrated into the city`s beaches. Irked by the sight of endless plastic, he expressed his concerns to his mother. Kalambe questioned his mother about the grave difference between the beaches in Mumbai and those abroad. In return, the mother asked: “If you have a problem with it, why don’t you do something about it?”