A new body serum that claims to boost women's cleavage by as much as three-quarters of a cup size in just four weeks has become a hit in the UK market
A new body serum that claims to boost women's cleavage by as much as three-quarters of a cup size in just four weeks has become a hit in the UK market.
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The Bust Fix serum developed by the UK company, NIP + FAB, is flying off the shelves at a rate of 1,000 tubes a minute at its peak and, in the last fortnight alone, sold 100,000 in Boots stores nationwide and online.
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The bust serum uses an ingredient called mangosteen, taken from the skin of the fruit, to prompt the production fatty acids in the breast tissue.
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It also 'plumps up' and enlarges the fat cells, which already exist to more than 100 times their size.
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The serum, which cost 16.29 pounds, differs from rival collagen-boosting creams that tend to target the skin around the bust - rather than the fat stores under the skinu00a0-- to lift and plump up the breasts.
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In independent trials on 6,000 women, two-thirds of women saw an increase of half a cup size after 12 weeks, while almost a quarter went up by three-quarters of a cup size.
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Tests by dermatological scientists found the Bust Fix increased the production of fatty acids, a process known as lipogenesis, by 57 per cent in five hours.
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The cream also uses plant ingredients such as green algae and quince-hydrogel to firm and lift the breasts.
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NIP + FAB said the serum "provides essential nutrients to the bust" to improve the skin's elasticity and thus help to smooth and lift the breasts.
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During trials, 85 per cent of women agreed that it "visibly plumped, smoothed and firmed the skin" around the bust and neckline.
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