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Daters used 'mithai' to strike up conversations with people on dating apps

According to a QuackQuack report, about 31 per cent of men acknowledged using mithai to find potential people who they could date. In comparison to other other cities in the nation, Kolkata had the highest percentage of daters between the ages of 25 and 30 who mentioned mithai in their conversations (43 per cent)

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Image for representational purpose only. Photo Courtesy: istock

Image for representational purpose only. Photo Courtesy: istock

The Covid-19 pandemic made a lot of people get on dating apps and see them meet new people. While that has settled, the festive season has seen a lot more activity. Now, according to a survey by dating app QuackQuack, usage of the app significantly increased during celebrations. "We noticed a spike in app downloads at the start of October. We saw a 47 per cent increase in local matches and a nearly 44 per cent increase in discussions as Diwali draws closer. Most individuals return to their hometowns around this time, and many of them look for someone to spend out with at the festivals," said founder and CEO, Ravi Mittal.

In order to understand how Indian holidays, notably Diwali, affect the dating app's expansion, the app polled 15,000 users from tier-1 and tier-2 locations.

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