Holi, the festival of colours, is now also a festival of connections. As the country gears up for celebrations, dating apps across India are seeing a surge in matches, interactions, and spontaneous meetups.

Indian dating app, QuackQuack, revealed that their new survey shows 2 in 7 matches formed around the festival turned into real-life connections.

The app's founder and CEO, Ravi Mittal, said, "Holi is all about embracing joy, which makes it an exciting time to begin something new. The new survey data shows that beyond flirting online and the festive spirit, many users are forming real relationships. We noticed that it happens often around auspicious days and group celebrations."

The study was conducted by QuackQuack in the first week of March, with responses from more than 9,500 users from Tier 1, 2, and 3 cities. Participants varied between 20 and 35 and belonged to a range of professions, including IT, healthcare, sales and marketing, social media content creators, finance, and more.