In a world where choices are abound, where love dances in the realm of unpredictability, and where the boundaries of commitment are continuously redefined, individuals have discovered a path less travelled. Relationships are no more the way we perceived them decades ago, and their changing nature is also what is leading many to redefine the concept of a relationship. Interestingly, users of female-led dating application Gleeden are navigating the complexities of their desires, to create a connection that transcends societal expectations. 

In March 2023, the dating application set out to understand the altering paradigms surrounding marriage, adultery, and societal conventions that have long influenced the Indian landscape in partnership with the renowned international market research and public opinion specialist Ipsos. Conducted on a sample panel of 1,503 married Indians aged between 25 and 50, hailing from both Tier 1 and Tier 2 cities, this groundbreaking study conducted in the same month, delved into the depths of the Indian psyche. It shed light on the bold perspectives and audacious desires of Indian people, as they contemplated an intriguing question: If given the opportunity, how would they choose to navigate the intricate labyrinth of relationships?