Updated On: 07 November, 2025 03:39 PM IST | Mumbai | mid-day online correspondent
Both metro and smaller individuals agreeing 70 per cent in Tier-1 cities and 67 per cent in Tier-2 cities that technology amplifies temptation

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The history of relationships since the beginning of time in literature and beyond shows how the act of infidelity involved writing secret letters, quiet phone calls, and chance rendezvous.
Today, however, the rules of love and betrayal have changed; the act of infidelity has made it to the digital age. With the festive season around the corner and the possibility of emotions running high and social connections are young, insights from a new survey by dating app Gleeden delves into understanding the role of technology as a messenger of affairs today.
According to the survey with IPSOS, 69 per cent of individuals across India stated that when it comes to connecting, flirting, and experimenting outside their primary relationships, social media allows for some level of cheating. Surprisingly, this is true across the board when looking at both metro and smaller individuals agreeing 70 per cent in Tier-1 cities and 67 per cent in Tier-2 cities that technology amplifies temptation. The highest affirmation came from cities such as Patna (76 per cent), Ahmedabad (76 per cent), and Delhi (75 per cent). Today the digital world has weakened the hold of culturally conservative norms about what is acceptable.