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Online dating may not be the best way to find love

Whether taking the help of a grandmother or a friend or the magic of Cupid, lonely hearts have long realized that assistance may be needed to meet their soulmate

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Today, such help is likely to come from online methods of matchmaking. But online dating, according to new Northwestern University research, depends largely on ineffective algorithms and profiles for finding potential love interests.

Mobile dating, the latest iteration in digital dating, however, may hold promise, because it brings together potential partners face-to-face fast to see if "sparks" exist, the research suggested. Although the research on mobile dating is scarce, Eli Finkel, associate professor of psychology at Northwestern and lead author of the study, is optimistic about this approach.

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