“The myth that men prefer sex more than women will continually be popularised in the media due to each genders stereotyped sexual status; women are romantic and men are just plain horny ... I do think these studies give the message women are disinterested in sex, but I think this is portrayed by how the study is represented,” Stuff.co.nz quoted Amanda Robb as saying.

According to Robb, stereotypes like women seeking an emotional connection through sex and men wanting just sex are each as damaging as the other.