Following the death of the dinner date and the emergence of the Situationship, young adults are continuing to redefine relationships in diverse and inclusive ways. With this evolving backdrop, dating platform Tinder launches its first-ever global brand campaign, "It Starts With a SwipeTM" - a celebration of modern dating milestones and a romantically stylised reflection of the dating experience today.

"Tinder daters have changed the state-of-the-date by tossing out traditional views and are embracing experiences on their own terms, not to mention a whole new vocabulary," said Melissa Hobley, Tinder Global Chief Marketing Officer. "Defined as a one-night stand ten years ago, only 25 percent of young daters believe that a hookup is defined the same way today.